subs. (common).—A successful hoax; a swindle: see GAMMON. As verb. = to betray; to impose on; to swindle; see BARGAIN. Whence TO SELL A PUP = to fool; TO BE SOLD LIKE A BULLOCK IN SMITHFIELD (GROSE) = ‘to fall badly by treachery’; SOLD AGAIN! = DONE! (q.v.).

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  1597.  SHAKESPEARE, Richard III. v. 3.

          K. Rich.  [Reads].  ‘Jockey of Norfolk, be not so bold,
For Dickon thy master is BOUGHT AND SOLD.’

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  1605.  DRAYTON, Mortimeriados.

        Is this the kindnes that thou offerest mee?
And in thy Country am I BOUGHT AND SOLD?

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  1605.  JONSON, Volpone, or the Fox, Argument. New tricks for safety are sought; they thrive: when bold, each tempts the other again, and all are SOLD.

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  1847.  Blackwood’s Magazine, lxii. 259, ‘How I stood for the Dreepdaily Burghs.’ I had been idiot enough to make my debut in the sporting world … and, as a matter of course, was remorselessly SOLD by my advisers.

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  1850.  F. E. SMEDLEY, Frank Fairlegh, 145. “He called it … ‘no end of a something or other’——” “SELL,” suggested Freddy. Ibid. (1851), Lewis Arundel, xxiv. You’re not going to try and cut out Bellefield … are you? I wish you would, it would SELL Bell so beautifully.

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  1864.  Glasgow Citizen, 10 Dec. People pretend to have read Spenser and Chaucer, and it is rude … to SELL the affable pretender by getting him to remember non-existent passages and minor poems.

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  1874.  E. WOOD, Johnny Ludlow, 1 S., XXVI., 465. It’s an awful SELL … no hunting, and no shooting, and no nothing.

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  1883.  Daily News, 18 April, 5, 4. Lord Randolph Churchill has been making Mr. Gladstone the victim of what, in … Addison’s time, would have been called a BITE, and what in … our own time is called a SELL.

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  1888.  BOLDREWOOD, Robbery under Arms, x. Some day he’ll SELL us all, I really do believe.

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  1891.  Licensed Victuallers’ Gazette, 16 Jan. But suppose that he should take our money and SELL us.

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