subs. phr. (Oxford University).1. A sell; a hoax; a trumpery affair.
2. (common).Misfortune; ill-luck. A variant is COLD GRUEL; also TO HAVE ONES COMB CUT; in French, to experience a run of ill-luck is expressed by être abonné au guignon; literally to become a subscriber to ill-luck; in Spanish, dar al traste con los negocios, signifies, colloquially, to fail or to be unfortunate in business.
3. (familiar).An unpleasant return or snub for a proffered kindness.