American journalist, born in Holland, in 1866, of an old and well-known family. He came to the United States at the age of six years, and soon turned his attention to literature, in which his success, owing to his remarkable commercial instinct, was phenomenal. For some time he was associated with Scribner’s Magazine in New York, quitting it in 1889 to undertake the editorship of the Ladies’ Home Journal of Philadelphia. In seven years he made this into one of the most valuable magazine properties in the United States. The youngest of American magazine editors, his exploitation of new and generally young authors has been marked with considerable genius for discovery of merit, and has been rewarded with considerable success. See his autobiography: The Americanization of Edward Bok.
