The name of the letter M. In Printing, the square, formerly of the type m, used in typography as the unit for measuring and estimating the amount of printed matter in a line, page, etc. The em of pica is the standard.
1864. Daily Tel., 3 Oct., 5/4. [The printers union] advanced its demands from forty-five cents to sixty cents per thousand ems.
1888. Encycl. Brit., s.v. Typography, The width of pages is expressed according to the number of ems, that is of a pica mthe square of the depth of pica A page of 24 ems wide is equal to one of 4 inches.